Let’s take a trip
through time.

In 1911, Whirlpool Corporation’s founder, Lou Upton, had a vision to improve life at home. His electric washer was the first in a series of innovations that catapulted this company into the future and cemented a legacy committed to improving life at home, wherever that may be.

Each new era has brought changes—to our appliances, to how they look and function, and to our people, their attitudes and their goals. Turn the dial on your time machine and explore how we’ve improved life at home for more than a century.

Inspired by
a Miracle.

The color palette for this experience was inspired by our collection of historical advertisements, such as the one shown here showcasing the Whirlpool Miracle Kitchen. In 1956, the kitchen toured the U.S., giving customers a personal look at the appliances of tomorrow.

Welcome to the Time Dial

Use the dial to navigate through the experience. Select one of the four eras to dive deeper into the stories and values that make us Whirlpool Corporation.

Inside each era, sort stories and content by selecting subjects that matter to you.

Hover over images for more detail.

Use the dial to navigate through the experience.

1910s–1930s

Through the Wringer

The early 20th century was a time marked by new inventions and eager entrepreneurs. Electricity and its use in home appliances was still relatively new, but consumers were eager for the timesaving conveniences these new products could bring to their homes.

Step through time and discover the people, innovations and challenges that forged the bedrock of this exceptional business.

1940s–1960s

Coming of Age

Despite the challenges and scarcities of wartime, the next era of Whirlpool Corp.’s culture was marked by new innovations and strategic thinking. Planning for the long term paid off in a big way, creating a company poised to take its place alongside the manufacturing giants of the time.

Dive into this time of prosperity and growth.

1970s–1990s

Every Home… Everywhere

As Whirlpool Corp.’s footprint expanded across the globe, the company evolved as a responsible corporate citizen, inclusive of different cultures and united around shared values of respect and integrity.

Learn how Whirlpool became global and explore products from around the world.

2000s–Today

Improving Life at Home

The new millennium has brought new challenges. How do we sustain Whirlpool Corporation’s success? By standing by our values and never resting on our laurels.

Explore our most recent successes and challenges, and be inspired by what the future holds.

Let’s take a trip
through time.

Inspired by
a Miracle.