August 2022
Today, many companies claim a legacy of sustainability, but which ones can really back that up? Well, Whirlpool can. By the 1960s, research about human impact on the environment was […]
In the 1960s, consumer needs were shifting. It was no longer enough for a manufacturer to just provide appliances. Access to information, advice and counsel was paramount. In 1967, Whirlpool […]
What would astronauts need to prepare food in space? And what would that food look like? The U.S. Air Force contracted the experts at Whirlpool to build the world’s first […]
Touring the Miracle Kitchen exhibit presented Whirlpool with a unique opportunity to find global brand partners. In 1957, Whirlpool partnered with Brazil’s Companhia Industrial e Comercial Brasmotor, eventually bringing two […]
How to attract consumers? By showing them the future. In 1956, Whirlpool Corporation’s Miracle Kitchen toured the U.S. giving consumers a personal look at the appliances of tomorrow. Automated communications, […]
To grow and evolve, Whirlpool needed to expand its product line into the rest of the home. In 1955, the company embarked on a series of mergers with Seeger Refrigerator […]
If Lou Upton was the fearless founder-innovator, Elisha “Bud” Gray was his ideal successor. Gray arrived from Sears when he was only 32. During a period of global political tension, […]
Midwestern sensibilities about hometown citizenship and community responsibility permeated Whirlpool Corp.’s culture as the business grew. In 1951, the company formalized those efforts by creating the Whirlpool Foundation. Now Whirlpool […]
Beginning in 1947, Nineteen Hundred Corp. sold the automatic washer through Sears under the Kenmore® brand name. To make the most of this opportunity to reach new consumers, Nineteen Hundred […]