Millions of loyal users rely on the iconic KitchenAid stand mixer. The design, which has remained relatively unchanged since 1937, has been in generations of homes for more than 100 […]
With brands and consumers all over the world, Whirlpool recognized the need for a new innovation strategy that sourced ideas from all levels of the organization. As part of this, […]
In less than 10 years, Whirlpool shifted from being a company focused in North America to a truly global organization. By 1994, Whirlpool was manufacturing in 11 countries, with facilities […]
For Whirlpool Corp., healthy competition is one way to keep pursuing excellence and market leadership. In 1993, the company entered a competition sponsored by the Super Efficient Refrigerator Program (SERP). […]
In a three-year span, a series of partnerships and joint ventures yielded Whirlpool strongholds in Mexico, India and Europe. In India, TVS Whirlpool Limited specialized in compact washing machines, highlighting […]
Only a few Whirlpool employees had passports in the mid-1980s, something that changed under CEO Dave Whitwam’s leadership. If Jack Sparks laid the foundation for the company’s expansion, then Whitwam […]
The 1980s were marred by the perception of an America in decline, but while other large companies were breaking up, new CEO Jack Sparks sought to lay the groundwork for […]