Embedded innovation

The Whirlpool way of doing things is different due to embedded innovation, a methodology with the aspiration that innovation should come from everywhere and everyone. By understanding consumer needs and making innovation a core competency of every Whirlpool employee, the company successfully launched a number of revolutionary products around the world, including the Whirlpool Duet laundry pair, the first large-capacity front load laundry system in the U.S.; the Whirlpool Flexigerator in India; and the Whirlpool Symphony, a frost-free refrigerator customized for the Asian market.