Finding a global foothold

In a three-year span, a series of partnerships and joint ventures yielded Whirlpool strongholds in Mexico, India and Europe. In India, TVS Whirlpool Limited specialized in compact washing machines, highlighting the different needs of consumers around the world. Whirlpool Europe B.V., a joint venture with N.V. Philips, gave Whirlpool access to high-profile regional brands such as Ignis, Bauknecht and Eslabón de Lujo of Argentina.