High-efficiency contributions

Attitudes toward conservation shifted as the U.S. environmental movement gained momentum in the midst of the 1970s energy crisis. In 1970, Whirlpool established its Office of Environment Affairs, which set aggressive environmental standards across the company. It also functioned as the unified voice through which Whirlpool articulated its policies not only within the organization but to governments and other external groups.

Whirlpool even lent its expertise to the Department of Energy, helping to craft its energy labeling rules and efficiency standard test procedures.