Kenmore v. Whirlpool

Beginning in 1947, Nineteen Hundred Corp. sold the automatic washer through Sears under the Kenmore® brand name. To make the most of this opportunity to reach new consumers, Nineteen Hundred Corp. independently distributed a line of automatic washers under a new brand: Whirlpool. The Whirlpool brand was so successful that Nineteen Hundred Corp. adopted the name as its own. In 1950, Whirlpool Corporation was born.