World-class manufacturing

A culture of continuous improvement creates value and drives productivity. In 2019, Whirlpool embedded the World Class Manufacturing methodology throughout its global operations. This empowered manufacturing employees at all levels […]

Making history with Maytag

In 2006, after 70 years of fierce competition, Whirlpool purchased another iconic appliance brand—Maytag. The acquisition made Whirlpool the largest appliance maker in the world. The Maytag Company started as […]

Securing an icon: KitchenAid

Millions of loyal users rely on the iconic KitchenAid stand mixer. The design, which has remained relatively unchanged since 1937, has been in generations of homes for more than 100 […]

Explosive growth

In less than 10 years, Whirlpool shifted from being a company focused in North America to a truly global organization. By 1994, Whirlpool was manufacturing in 11 countries, with facilities […]

Finding a global foothold

In a three-year span, a series of partnerships and joint ventures yielded Whirlpool strongholds in Mexico, India and Europe. In India, TVS Whirlpool Limited specialized in compact washing machines, highlighting […]

Onward and outward

By the mid-1970s, Whirlpool Corp.’s initial international investments had started to pay off. The company was shipping up to a million units overseas every year, including to Australia through a […]

Coolheaded advice

In the 1960s, consumer needs were shifting. It was no longer enough for a manufacturer to just provide appliances. Access to information, advice and counsel was paramount. In 1967, Whirlpool […]

International debut

Touring the Miracle Kitchen exhibit presented Whirlpool with a unique opportunity to find global brand partners. In 1957, Whirlpool partnered with Brazil’s Companhia Industrial e Comercial Brasmotor, eventually bringing two […]

Whirlpool on tour

How to attract consumers? By showing them the future. In 1956, Whirlpool Corporation’s Miracle Kitchen toured the U.S. giving consumers a personal look at the appliances of tomorrow. Automated communications, […]

Beyond the laundry room

To grow and evolve, Whirlpool needed to expand its product line into the rest of the home. In 1955, the company embarked on a series of mergers with Seeger Refrigerator […]