A culture of continuous improvement creates value and drives productivity. In 2019, Whirlpool embedded the World Class Manufacturing methodology throughout its global operations. This empowered manufacturing employees at all levels […]
In 2006, after 70 years of fierce competition, Whirlpool purchased another iconic appliance brand—Maytag. The acquisition made Whirlpool the largest appliance maker in the world. The Maytag Company started as […]
Millions of loyal users rely on the iconic KitchenAid stand mixer. The design, which has remained relatively unchanged since 1937, has been in generations of homes for more than 100 […]
In less than 10 years, Whirlpool shifted from being a company focused in North America to a truly global organization. By 1994, Whirlpool was manufacturing in 11 countries, with facilities […]
In a three-year span, a series of partnerships and joint ventures yielded Whirlpool strongholds in Mexico, India and Europe. In India, TVS Whirlpool Limited specialized in compact washing machines, highlighting […]
By the mid-1970s, Whirlpool Corp.’s initial international investments had started to pay off. The company was shipping up to a million units overseas every year, including to Australia through a […]
In the 1960s, consumer needs were shifting. It was no longer enough for a manufacturer to just provide appliances. Access to information, advice and counsel was paramount. In 1967, Whirlpool […]
Touring the Miracle Kitchen exhibit presented Whirlpool with a unique opportunity to find global brand partners. In 1957, Whirlpool partnered with Brazil’s Companhia Industrial e Comercial Brasmotor, eventually bringing two […]
How to attract consumers? By showing them the future. In 1956, Whirlpool Corporation’s Miracle Kitchen toured the U.S. giving consumers a personal look at the appliances of tomorrow. Automated communications, […]
To grow and evolve, Whirlpool needed to expand its product line into the rest of the home. In 1955, the company embarked on a series of mergers with Seeger Refrigerator […]