Looking forward

Today, Whirlpool continues to improve life at home with revolutionary products such as its industry-first washer with a 2-in-1 Removable Agitator, end-to-end consumer experiences and emerging ecosystems for the home. […]

World-class manufacturing

A culture of continuous improvement creates value and drives productivity. In 2019, Whirlpool embedded the World Class Manufacturing methodology throughout its global operations. This empowered manufacturing employees at all levels […]

Back into space

As technology advances and astronauts are able to spend longer periods of time working missions aboard space stations, Whirlpool continues to work with university and industry partners to create cold-storage […]

Embedded innovation

The Whirlpool way of doing things is different due to embedded innovation, a methodology with the aspiration that innovation should come from everywhere and everyone. By understanding consumer needs and […]

Making history with Maytag

In 2006, after 70 years of fierce competition, Whirlpool purchased another iconic appliance brand—Maytag. The acquisition made Whirlpool the largest appliance maker in the world. The Maytag Company started as […]

Securing an icon: KitchenAid

Millions of loyal users rely on the iconic KitchenAid stand mixer. The design, which has remained relatively unchanged since 1937, has been in generations of homes for more than 100 […]

An innovation company that makes appliances

With brands and consumers all over the world, Whirlpool recognized the need for a new innovation strategy that sourced ideas from all levels of the organization. As part of this, […]

The spirit of winning

For Whirlpool Corp., healthy competition is one way to keep pursuing excellence and market leadership. In 1993, the company entered a competition sponsored by the Super Efficient Refrigerator Program (SERP). […]

Reaching for the stars

What would astronauts need to prepare food in space? And what would that food look like? The U.S. Air Force contracted the experts at Whirlpool to build the world’s first […]

Innovating for the future

The World War II war effort will forever be a part of the automatic washer’s legacy. Nineteen Hundred Corp. had to obtain the War Production Board’s approval to secure materials […]